ROAS before & after:
BEFORE: $3,700 SPENT, $14,200 REVENUE
AFTER: $610 SPENT, $26,700 REVENUE
Imagine this:
Tomorrow, the Instagram theme
page that brings you highest
return on ad spend is cloned 100
times, and you promote on all of
them immediately...
What would happen to your
funnel?
A
IMPORT IG HANDLES OF SUCCESSFULLY CLOSED CLIENTS
The first step is to curate a list of your successfully closed clients, their instagram handles (@yourclient) and the date which they were closed...
B
PULL PAGES
Secondly, our software pulls all the theme pages each and every client follows, creating a huge database of all of the theme pages followed by your successfully closed clients.
C
CROSS-REFERENCING
We then cross-reference every page that clients follow, to calculate how many of your clients follow each theme page in our database.
D
CONCENTRATION & COST-CONCENTRATION
By pulling the total number of followers of each theme page, we are then able to calculate the concentration of your high paying clients in any given theme page's audience, giving you the highest fidelity metric to determine which pages on Instagram are, and will bring you the highest ROAS on future promotion.
E
LIVE DATA
Each client can be added with the date which they closed, meaning that filters can be applied to discover your top closing pages in any specific time frame. e.g. your top revenue producing pages for this month.
Your New Metrics
METRIC #1
Clients Following = Total number of your clients following a given theme page.
METRIC #2
Client Density = Total page follower count ÷ Clients Following
METRIC #3
Page Cost Efficiency = Client Density ÷ Cost
METRIC #3
The pinnacle of theme page shoutout promotion is to promote on pages with the highest client density or cost efficiency for the last 30 days.
The Theme Page Selection Metrics: Before Vs. After
WEAK METRIC
Followers gained from today's shoutout
REAL METRIC
Clients closed from theme page this month
WEAK METRIC
Total follower count of page
REAL METRIC
Total number of current clients following
WEAK METRIC
Promo post engagement
REAL METRIC
Changes in client density on theme page
